A mental health awareness campaign addressing the rising crisis of anxiety and depression among youth. Responding to alarming statistics showing 10-20% of adolescents worldwide experiencing mental health conditions, the campaign encourages practical steps for digital wellness, emotional resilience, and mindfulness in an increasingly stressful world.

"Be Kind To Your Mind" encourages treating mental health with the same care as physical wellbeing—promoting self-compassion rather than self-criticism. The project creates a visual identity that aims to make mental wellness approachable through colorful posters, billboards, and journaling tools.